India Cycles4Change challenge gains momentum
- The challenge was launched under the Smart Cities Mission by the Ministry of Housing and Urban Affairs on 25th June, 2020, as a response to the COVID-19 pandemic.
- With the launch of this challenge, 107 cities registered to be a part of the cycling revolution and 41 cities undertook initiatives that were aimed at creating a cycle friendly city.
The Smart Cities Mission, in association with Institute for Transport and Development Policy (ITDP) conducted training modules and other capacity-building initiatives to guide 107 cities on various cycling initiatives.
The challenge had a Test-Learn-Scale (TLS) approach which the participating cities adopted by testing various initiatives through quick low-cost interventions in the first phase of the challenge, learning from them, and preparing for scale-up in the second phase.
The key intervention areas identified for piloting of solutions are as under.
- Identifying barriers to cycling by listening to the people
- Making streets and neighborhoods safe and fun for cycling
- Creating a cycling community
- Empowering women to cycle
- Changing everyday behavior through campaigns